According to a blog post by Twitter, sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm.
The misuse of private media can affect everyone, but can have a disproportionate effect on women, activists, dissidents, and members of minority communities.
The social media giant stated that if they receive a report that a Tweet contains unauthorized private media, they would now take action in line with their range of enforcement options.
Under the company’s existing policy, publishing other people’s private information, such as phone numbers, addresses, and IDs, or threatening to expose a person’s private information and incentivising others to do so is already not allowed on Twitter.
The company also outline the actions it would take when individuals notify them that they did not give permission to have their private image or video shared. The company would just remove it.
They added that the policy would however not apply to media featuring “public figures or individuals when media and accompanying Tweet text are shared in the public interest or add value to public discourse”.
In instances where account holders share media of individuals to help someone in a crisis situation, Twitter would assess the context in which the content is shared. In such cases, the images or videos may be allowed to remain on the service.
The expansion of the policy comes a day after Twitter founder and CEO Jack Dorsey announced his resignation, telling employees in a letter that CTO Parag Agrawal would be taking over the position.